Don't Ignore the Scary Parts — Luisa Santos: Ep 8

In our eighth episode, Luisa Santos candidly lays out the origins of Lulu's Nitrogen Ice Cream and her fascination with nitrogen ice cream, the value of naivety and "winging it," the nitty-gritty challenges of finances and the red tape of opening a business, building/maintaining company culture, (im)perfectionism and more. 

Luisa is the founder of Lulu's Nitrogen Ice Cream, which she established in Miami, FL in 2015 with a prime storefront location on Biscayne Boulevard. While Lulu’s proudly sources local ingredients and liquid nitrogen to create the freshest ice cream from scratch, at the heart of Luisa’s business is education, community and sustainability.